NOTE: This is Part 2 of a planned 6-Part series. Link to Part 1
Why do most change efforts of any substance within organizations fail? The answer: Most "change agents" are completely and ignorantly unfamiliar with the "agents of change."
Agent 2 (A2) — The Pro-Change or Hyper-Change Agent
Unlike Agent 1, A2 loves change and will seek it at any cost. A2 is an early adopter and is often the first to own whatever the latest whatever is, whether technology, fashion, books, recreation activities. A2 finds the silver lining in almost any strategy and is virtually self-convincing, often discovering and expressing benefits that have escaped the notice even of the strongest change disciple.
A2 can be easily detected by their consistent and passionate promotion of change often without (or with scant and qualitative) facts and data to support their excitement. A2 obeys gut feel, a deep-rooted paradigm that even partial achievement of a gargantuan idea is profitable, and an unusually high tolerance for risk.
How to Leverage A2
As early in the intervention as possible, preferably during the define stage of change, prep them for a role as internal spokesperson or commentator of change — a "spokesagent." Make sure to give them a script, but leave some limited wriggle room. Stay connected to maintain a strong feeling for what their improvisations will be.